I felt a great disturbance in the force….
–Obi Wan Kenobi
Finding that clip, on YouTube cost me an hour of my life thanks to the wormhole of endless Star Wars (and by Star Wars, I mean Episode 4 for you young’ins) clips, documentaries and commentaries. So much stuff to wade through, that I only found that particular clip by entering “Obi Wan Kenobi disturbance in the force” in the search field.
This brings me to the point of this week’s blog post. Data. No, not that one. The information kind, like when you mindlessly agree to the terms of services to all those convenient apps on your smartphone. Or all the information (data) that is collected behind your computer screen via cookies or IP addresses. What about information that should be or supposed to be out there? The kind that helps us make decisions like whether to get the HPV vaccine for your kid or whether one car brand is better than another, or who to cast your ballot for?
Data, information and knowledge all go hand in hand. You need one for the other, right? But what if that data is disrupted, what happens to gaining the knowledge you seek by searching for that data? Enter Donald J. Trump, disruptor extraordinaire. He is the planet Alderaan to the Republican party, and it’s leadership, crying out in terror. The question remains who will be silenced.
Before all this convergence in technology, content and media, there were clear messages and information that was shared, processed and understood for the most part with little disruption. If you wanted information about a vaccine, you consulted your doctor or maybe a medical journal. Which car is better? Consult some mechanics or a Consumer Reports article. What candidate to vote for? Check out the newspaper’s in depth breakdown of candidates positions on issues or watch a debate. That was then….not too long ago, mind you, before all this data on everything became the new way of doing, well, anything. Back when election debates were substantive with effective moderators. Not promoted like a cage match.
Now, we have so much information, so much data available about everything that it defeats the purpose of getting to that educated decision. As an undergraduate communications and political science major, my big project was on media bias. That was the thing 20 years ago, all media were liberal or conservative and in order to be media literate one had to consult several media sources for the same story in order to get the best understanding of the given subject. Today, not only are the lines of bias blurred thanks to the internet, social media, re-purposed content and the personalization of an online presence but there is just so much out there now that it causes disruptions in basic reception. In the end all it becomes is noise, until Donald Trump speaks, then it’s a cacophony.
Bruce Springsteen seemed prophetic in his 1992 song 57 channels:
Well we might’ a made some friends with some billionaires
We might’ a got all nice and friendly
If we’d made it upstairs
All I got was a note that said “Bye-bye John
Our love is fifty-seven channels and nothin’ on”
He was just 300 channels off.