Reality capture technology is has come quite a long way from what we know from movies like Avatar, Lord of the Rings and King Kong.
Nowadays there are 3D capture applications that are available for your smartphone, that allow anyone to capture an object in 3D. There even more apps that are now available for download that will take that 3D file and animate it. It’s amazing times when it comes to technology.
Often we cheer the innovation of such technology and how cutting edge or beneficial it is for sharing information, telling stories or providing a unique experience. What about the long term ramifications? When it comes to gaming,
3D and virtual reality is the name of the game. But what about everyday life? What about allowing anyone the ability to capture video for 3D. The question becomes about privacy and the ownership of a person’s likeness. Much like when cameras started appearing on cellphones, the issue of a person being photographed without their knowledge became an ethical discussion. Now, with easy access to 3D and virtual reality apps and software the same concern is appearing again. What if someone mistakenly makes a 3D capture of another person available publicly? What happens to that person’s reasonable expectation of privacy? What if that person is a celebrity? Who then has control of their likeness and is there any recourse for inappropriate or illegal use of that likeness?
Not long ago (9 years), one of the television stations I worked at began using digital avatars of their on-air news anchors and meteorologists. Their digital selves were made to walk onto the corner of your computer screen or television set and tell you what the weather forecast would be or notify you of breaking news. Most of the time, though, it was promoting the programming of the station. This new digital presence didn’t last long, because there were some concerns on the part of the on-air personalities of what their likenesses would be used for beyond what they agreed to, and let’s not the forget the basic issue of compensation. How do you compensate a person for their likeness? Royalty fees? What happens when those on-air personalities move on to other networks? How can they know that their digital selves have been deleted?
3D capture and virtual reality are definitely some very fun and creative outlets that can make a huge difference in medicine, education or even specific storytelling. However, unlike cameras on cellphones and the now ubiquitous selfie, treating 3D and virtual capture in the same way would be detrimental and controversial.