The Branding of YOU

Until I began graduate school, I never thought about social media. I was using it like everyone else, or because I had to for work, but I never thought about it in terms of converging media. Or user generated content. Or even considered that we now live in a digital culture. None of these ideas came to fruition for me until we discussed The Conversation Prism (TCP).

Today, at the center of our digital culture is one person: YOU

You and your own brand and how do you sell yourself to the world. And we call millennials the selfish generation!

I could take the easy way and talk about a certain reality show family that are experts at social media use and are able to consistently stay relevant, but I would rather talk about average people. If you took a look at the above link to the TCP you will now realise that social media is more than just cat videos on YouTube or your Facebook friends. From sales and marketing to human resources, social media needs one key ingredient: YOUr data. When used responsibly, this data gets mined by marketers, advertisers and businesses so they can email, post to you sites or show up in your Google searches and convince you to use them, buy them or just “like” them. Pretty innocuous, right? Like getting junk snail mail back in the day, except now it comes right into your device of choice. What happens when it’s not so innocuous? With all this information out there, much of it personal, what happens when something goes wrong?

In class, we went through not-so-heavily-used social media sites, like Quora, Yelp and  Pinterest just to name a few. Then the next day was the story of 13-year-old Nicole Lovell a user of Facebook, and Kik; a messenger app for the smartphone. After coming off of a fun class discussion of how great and informative social media is and can bring YOU to the world, this story hit me like a ton of bricks. Mostly because this 13-year-old not only had a liver transplant when she was an infant but she also survived lymphoma. I could only wonder what role social media played in the demise of this often described loving and friendly girl.

User generated content is the new commerce of today’s world. For most of us it’s too many ads or solicitations. But for a growing number of people, user generated content is the new commerce for predators, stalkers and thieves. Perhaps the next step in the convergence of media and communications is reigning in the World Wide Web.